Meet JOEY.


Conventional everyday backpacks are uncomfortable. The main reason for this is that they direct the weight away from your body. JOEY is different! 

A full contact, super ergonomic back suspension system directs the weight towards your hips and lays JOEY right against your back. A contoured hip pad absorbs the weight and reduces horizontal movements when walking or running. Load lifter straps and stowable hip and strenum straps provide maximum comfort. Multi-directional air flow tunnels provide pleasant ventilation and keep your back dry at all times.


    The hip strap can also be stowed (correct, NO MORE dangling straps!) and features a Fidlock® SNAP fastener, which combines the convenience of a magnetic fastener with the stability of a mechanical snap fastener.

    JOEY has a pair of easy to use side pockets. Actually, they feel like additional pants pockets because they are so accessible. You can take out your smart phone, wallet, or keys, on the go, and stow them safely to have the hands free again. There is also one-handed access to full length side mesh pockets that can carry larger things such as a water bottle.


    Don't worry about your valuables, they are safe! By teaming up with Fidlock®, a German fastener manufacturer, JOEY is the pick-pockets’ new nightmare. Strong magnets makes the Fidlock® fastener easy to close but the secure snap functionality ensures a continuously high locking force. You have to feel it to believe it! Another cool thing? Your passport has its own hidden pocket facing towards your back, which can be accessed without taking off JOEY – perfect while traveling.


    JOEY is made to carry your life and offers ample pockets for organizing the small things in the most intuitive locations. Things you frequently take out throughout the day like your charger or sunglasses can be packed conveniently in the big pocket in the top lid. 


    We get it: you carry around a lot, from laptops to water bottles and you really stuff your backpack. What if you need additional space? Check this out!

      There is lots of space. In fact, there is additional capacity of 15 liters so you are prepared for the unexpected. JOEY expands in a very unique way but always retains its balance. And its style.


      I am still figuring out this pack. The main reason why I got it was because my Chrome bag just was just too much for my back. I frequently test the capacity of all the backpacks I have ever owned. It took me a while to figure out how the extension pocket worked properly. I thought that I had a defective one for a min, but after watching another video, I felt foolish because it was so obvious. So far this pack for the most part- I can barely feel on my back while wearing it. This is great, as that was the main reason why I invested in this (and it was an investment for me as I don't have a ton of money) However- this isn't the best pack for easily accessible larger u-locks for bicycles. Maybe I'll get more graceful with time. This annoyed me a great deal the first few times that I took JOEY out, because I still hadn't really figured out how to pack it. I think the counter-intuitive nature comes primarily, for me, with fairly traditional packs all my life. I mean I've basically carried a backpack consistently nearly every day for half my life now. Maybe even a bit longer. My Chrome bag was a huge improvement for me when I got it a few years ago, and at first it didn't hurt my back, but eventually it did, and I couldn't seem to keep the weight even with my bike lock. I had a bit of frustration that made me wonder if I shouldn't have spent the money, because again, I don't have much. But now I think I will keep this, it is an investment in my health, and will allow me to continue to be more active and mobile. So thank you! Lisa via Kickstarter

      So I've had my Joey for a few weeks now, and I finally used it on a trip to Washington DC this past weekend. It held up well and also went through the metal detector and baggage scanner with no issues whatsoever. It also fit under the front seat of the plane, but was pretty snug. The bag remains pretty stiff, and does make it a bit difficult to get things in and out of it, but I love the magnetic closure, and the easy access to the side pockets. The chest strap keeps coming out of the elastic pocket on the shoulder strap, but not a big deal. The weight feels great on the back, and I know that over time, it will just start to adjust to the contours of my back. I also got several comments about the bag from strangers who saw it, and admired the look of it. I'll post a review shortly! Randy via Kickstarter

      Hello - I just received my JOEY in Costa Rica from the US (no customs issues yay) and have spent the better part of an hour fiddling with it and figuring out all its pockets, zippers, capacity etc. I am a bag freak, always in search of the perfect one for me, and my early verdict is... it's okay, but I was expecting bigger inner capacity and it's quite heavy for what it is. The back weight management is quite well done though - almost on par with that of my large 55L Osprey Farpoint backpack. I've also noticed I can get more inner space if I don't stow the rain cover underneath. Anyway, the timing is perfect since I've got a short trip to Guatemala coming up and it's a good chance to put the JOEY through its paces - let's hope it stands the rather rough use I give to my bags. Thank you :) Alberto via Kickstarter

      Having hold my fabric JOEY for couple days ... I will confidently pledge a Leather JOEY II in its next iteration. Because JOEY's design can be better appreciated in leather. Maybe PRADA-ish sand-texture leather. To better withstand daily use. Philip via Kickstarter

      Got mine a couple of days ago. The capacity is smaller than I'd expected, but I'm really pleased with the fidlock fasteners and the secret passport compartment. It also feels really great when worn in terms of the weight balance. Can't wait to take it out on a daytrip or to the airport! Sulynn via Kickstarter

      Received mine in Singapore, thank you! JOEY is one sturdy backpack with loads of secret compartments and storage space. I really like the end product, it was as promised and true to the inital descriptions. Great job team! Gregory via Kickstarter

      Got mine a week ago. I love this thing. It’s kind of amazing how many pockets you have ready access to while maintaining a sleek look. Head and shoulders better than other expensive backpacks I’ve bought. My biggest concern was that the interior fabric wouldn’t look nice. The pictures almost made it look like a cheap nylon. Happy to report that it looks and feels great in person. I can still muster a few minor quibbles, but I wouldn’t trade this for any other backpack out there. Recommended. Jed via Indiegogo

      Wow, thank you, this is an excellent product. I’m a tour-guide so I have considerable experience with backpacks, and I must say – well done! It’s obvious you had to invest a lot of thought in order to create such a product. With it’s high quality materials and perfect stitches, you can really feel the quality. Roman via Indiegogo

      Shout out to Koala-Gear! Best. Backpack. Ever. I have lots of concern on weight because I dislocated my CT-disc and nowadays I couldn’t carry things otherwise people would find light and normal; unfortunately my job requires me to carry notebook which a regular backpack would give me lots of pain. While JOEY won’t define gravity – but the way it distributes the weight mostly to my hip would delay the pain I normally get within mins – been using it whole day traveling to PH, so far so good! Ken via Indiegogo

      For those asking (not a review just notes following first impressions): The bag is heavy but when you adjust the straps (including the top ones) and put it on that weight and some from your load “disappear”. It haven’t thought about it since I started using it, nor has it been a problem. It’s wide from the front and back, but narrow from the sides. The dimensions are form fitting; if you tighten too much it'll be stiff/snug, and if it's loose it won't "seat". The pull straps slide really well on the way out, but hold upon tightening. The zippers do at first have some resistance on the curves. Boxes aren't too friendly inside the bag and I find having this with travel in mind is best, not "shopping bag"; I use it for commuting. It can fit clothes really well and other small/modular/soft things but not larger hard containers. The way the outside pockets are aligned along the length of the back really make them spacious and I use those the most. Reaching back into them is not a dream but it's more uself than any other side pockets of any kind. If your load doesn't fill the space the material on the front outside, looks wrinkled and the latch will sink a bit into the space, limiting the "automatic" feel of closing the magnetic latch. That same latch can put your laptop to sleep if it's rested on top of it in the right way. I added reflective tape because I usually wear black. It's not what you're used to for a daily. **Overall it looks and feels great, many things are well designed and that alone makes it a joy to use. Minor pain points are introduced but major old ones get alleviated.** Carlos via Indiegogo